Sasha Skriptsova
Δις Ιζ Σαιπρους / This is Cyprus
Social Campaing Design
The phrase ¨This is Cyprus¨ has been misinterpreted in Cyprus, so this project aims to change the meaning of this phrase, highlighting the strong positive characteristics of Cyprus, for which it is famous. Cyprus is the leading country in Europe in terms of
volunteering, so this campaign honors volunteering and divides it into three parts, volunteering in blood donation, volunteer bone marrow donors and general humanitarian volunteering. With a simple and understandable design, the phrase ¨This is Cyprus¨ is positively coloured and applied in posters, billboards and animation.
